Semrush Pricing Plans 2024 – Which Plan Is The Best For You?

Semrush is a powerful SEO tool that provides a comprehensive suite of features to help marketers enhance their online presence. When it comes to Semrush pricing, the platform offers three standard monthly subscription plans: 

  1. Pro -$129.95/month
  2. Guru – $249.95/month
  3. Business – $499.95/month

The best part is that you can take advantage of an exclusive 7-day free trial before investing. This trial period allows you to fully explore the platform’s capabilities before committing to a paid subscription.

Stick with me to know everything about the Semrush pricing plans and how to save up on your subscription!

How Much Does Semrush Cost?

Before moving ahead, here is a brief overview of the Semrush pricing plans and how they stand against each other. 

FeatureSemrush ProSemrush GuruSemrush Business
Monthly Price$129.95/mo$249.95/mo$499.95/mo
Annual Price$108.33/mo$208.33/mo$416.66/mo
Keywords Tracked5001,5005,000
Results per Report10,00030,00050,000
Competitor Analysis
Keyword Research
Website Audit
Advertising Management
Social Media Management
Content Marketing Toolkit
Historical Data
Semrush API Access
Free Migration Assistance

Next, I’ll explain each standard Semrush plan, including details on the features offered and their limitations.

Detailed Breakdown of Semrush Pricing & Plans

In this section, you can find what each Semrush plan includes, and who is it best for.

  1. Pro Plan – Starting at $129.95/mo

The Semrush Pro plan is an entry-level subscription for small businesses, bloggers, and marketers managing up to 5 projects. 

Semrush Pricing And Plans - Pro Plan

At $129.95 per month or $108.33 per month with annual billing, this plan provides a comprehensive set of tools to help you kickstart your optimized online presence.

Semrush Pro Plan Inclusions:

  • 5 Projects
  • 500 Keywords Tracked
  • 10,000 Results per Report
  • Competitor Analysis
  • Keyword Research
  • Website Audit
  • Advertising Management Tools
  • Social Media Management Tools

Who is it best for?

This Semrush Pro Plan is best for beginners with small research requirements. 

  1. Guru Plan – $249.95/mo

The Semrush Guru plan is a step up from the Pro plan, offering expanded limits and access to more advanced features. 

Semrush Pricing And Plans - Guru Plan

At $249.95 per month or $208.33 per month with annual billing, the Guru plan suits businesses with a larger online presence requiring more sophisticated SEO solutions.

Semrush Guru Plan Inclusions

  • 15 Projects
  • 1,500 Keywords Tracked
  • 30,000 Results per Report
  • All Pro Plan Features
  • Content Marketing Toolkit
  • Historical Data
  • Multi-Location and Multi-Device Tracking
  • Looker Studio Integration

Who is it best for?

The Helium 10 Guru plan is ideal for intermediates or mid-level businesses seeking enhanced user limits.

We have also compared the Pro and Guru plans separately to help you choose between the two.

  1. Business Plan – $499.95/mo

The Semrush Business plan is the most comprehensive and feature-rich offering, designed for established businesses and digital marketing agencies that manage an even larger number of websites and clients. 

Semrush Pricing And Plans - Business Plan

This solution is priced at $499.95 per month or $416.66 per month with annual billing and provides the highest limits and advanced tools that Semrush has to offer normally, to help you dominate your online competition.

Semrush Business Plan Inclusions

  • 40 Projects
  • 5,000 Keywords Tracked
  • 50,000 Results per Report
  • All Guru Plan Features
  • Share of Voice Metric
  • Semrush API Access
  • Free Migration Assistance (from other third-party tools)
  • Extended content marketing tool access.

Who is it best for?

The Semrush Business plan is best for large-scale businesses requiring advanced access to Semrush features. If you want to know if Semrush offers group buy or bundle plans, then check our post on Semrush Group Buy here.

  1. Enterprise Plan

Semrush also offers an Enterprise plan, a customized solution for larger businesses and agencies requiring a more tailored approach

The pricing for the Enterprise plan is based on your specific needs and is available upon application and request. 

Semrush Pricing And Plans - Enterprise Plan

This plan offers increased limits, custom keyword databases, and additional features to cater to the unique requirements of your business.

Who is it best for?

The Enterprise plan, as the name suggests, is suitable for large-scale enterprises for organizations like – Samsung, Cisco, Tesla, Amazon, etc.

Semrush Free Trial 

A prerequisite before signing up for a paid Semrush subscription is to use the desired plan with the Semrush Free trial.

Semrush does offer a 7-day free trial that you can sign up for very easily. Here’s how to start your Semrush free trial:

Step 1: Reach the Semrush pricing page using this link.

Step 2: Select the Semrush plan of your choice.

Select the Semrush plan

Step 3: Sign up to create an account using email or your Google account.

Sign up to create an account

Step 4: Enter your card details and required information to proceed. Once added, click on the “Try it now” button to begin your Semrush 7-day trial.

Enter your card details

Semrush Refund Policy

Semrush offers a straightforward refund policy. If you’re unsatisfied with the platform, you can request a refund within the first 7 days of your subscription

Semrush will process the refund within 30 calendar days of your request, and you won’t be charged for the next billing period if you cancel your subscription within an initial 7-day period.

To cancel your subscription, you must fill out this form or send an email request to from the registered email address. 

How Much Do Semrush Add-ons Cost?

In addition to the standard subscription plans, Semrush offers a range of add-on features and integrations that can further enhance your digital marketing efforts. 

Here’s a breakdown of the pricing for these add-ons:

Add-OnPro PlanGuru PlanBusiness Plan
For additional users+$45/mo per user+$80/mo per user+$100/mo per user
Semrush Local+$20/mo (Basic), +$40/mo (Premium)+$20/mo (Basic), +$40/mo (Premium)+$20/mo (Basic), +$40/mo (Premium)
Semrush.Trends+$289/mo/per user+$289/mo/per user+$289/mo/per user
Semrush Social+$29.99/mo+$29.99/mo+$29.99/mo
Agency Growth Kit+$69/mo (Start),
+$149/mo (Scale),
+$249/mo (Advanced)
+$149/mo (Scale),
+$249/mo (Advanced)
+$249/mo (Advanced)

Semrush Discounts and Free Access

Can users save money with their subscriptions? You can! Here’s how to get a discount on Semrush or use it for free!

  1. Annual Semrush Discounts

Semrush occasionally offers discounts on its subscription plans. You can claim a special discount by signing up for their annual subscriptions and saving up to 17% off a normal monthly subscription. 

Annual Semrush Discounts
  1. Special Period Discounts

Semrush also offers seasonal discounts during special events like Black Friday, Cyber Monday, or other holidays. 

In 2023, Semrush offered a direct 30% discount on the annual subscription of its Guru and Pro plans on Black Friday.

Special Period Discounts

These discounts can provide significant savings on the subscription plans, so it’s worth keeping an eye out for any limited-time offers.

  1. Free Semrush Trial and Account

Semrush offers a free trial, but the standard trial period is only 7 days. If you want to use the tool at your convenience and without the restriction of the 7-day period, you can opt for its standard free account. 

The Semrush free account inclusions are: 

  • Maximum number of requests made to the Analytics reports per day – 10.
  • Manage 1 project.
  • Track 10 keywords.
  • Site Audit 100 pages per month.
  • Topic Research 2 topics for a lifetime.
  • 1 SEO content template.
  • SEO writing assistance for 2 documents with SEO checks for a lifetime.

Primary Benefits Of Using Semrush

Semrush is widely regarded as one of the most comprehensive and powerful SEO tools on the market. 

Primary Benefits Of Using Semrush

Compared to others, Semrush stands out for its robust feature set, accurate data, and ability to provide insights that can drive accurate results for your business. It does so by its features below:

Key Semrush Features Include:

  1. Comprehensive Keyword and Domain Research: Analyze your competitors’ performance, uncover lucrative keyword opportunities, and monitor your website’s search engine visibility.
  2. Powerful Site Auditing: Identify technical issues, improve on-page optimization, and ensure your website is optimized for search engines.
  3. Advanced Backlink Analysis: Gain insights into the quality and quantity of backlinks pointing to your website and your competitors’ sites.
  4. Comprehensive Reporting and Dashboards: Access detailed reports and customizable dashboards to track the performance of your digital marketing campaigns.
  5. Content Marketing Toolkit: Leverage Semrush’s content analysis tools to create high-performing content that resonates with your target audience.

3 Semrush Alternatives You May Consider

While Semrush is widely regarded as one of the best all-in-one platforms, there are other viable alternatives to consider. Here’s a comparison between them:

Monthly Pricing (Basic Plan)$129.95$129$99$39
Free Trial7 days30 daysNone
Money-Back Guarantee7-dayNone30 days30 days
Keyword Research
Competitor Analysis
Backlink Monitoring
On-Page OptimizationLimited
Local SEO ToolsLimited
PPC OptimizationLimitedLimited

Conclusion: Semrush Starts With $129/month

Semrush is a powerful and versatile digital marketing platform that can help businesses and marketers of all sizes enhance their online presence, improve search engine rankings, and outperform their competitors. 

While the subscription plans may seem pricey at first glance, the value and return on investment that Semrush provides more than justifies the cost.

Whether you choose the affordable Pro plan, the feature-rich Guru plan, or the enterprise-level Business plan, Semrush offers robust tools and capabilities that can significantly boost your content and website presence. 

And with the exclusive 7-day free trial offer, you can experience the platform’s full potential before committing to a paid subscription.


Is Semrush worth the money?

Semrush is widely considered a valuable investment for businesses and marketers looking to enhance their online presence and improve their search engine rankings. The platform’s comprehensive suite of tools and data-driven insights can provide a significant return on investment.

Why is Semrush so expensive?

Semrush is priced competitively compared to other leading SEO tools on the market. The price reflects the extensive feature set, data accuracy, and the platform’s overall value to users.

Can I use Semrush for free?

Yes, Semrush does offer a free trial, but the standard trial period is only 7 days. However, a user can also use Semrush for free without time bounds with their standard free account.

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