When you first start using Semrush, one of the first decisions you’ll have to make is which pricing plan to choose—Semrush Guru or Semrush Pro.
Both plans offer powerful SEO and digital marketing tools, but the features, limitations, and pricing differ significantly.
In this comparison guide, I’ll simultaneously compare the Semrush Guru vs the Pro plan to help you determine which is the best fit for your business needs and SEO goals and is worth investing in.
Keep scrolling to learn about the pricing, features offered, and the critical differences between the two as you move along.
Semrush Guru vs Pro: Quick Verdict
Here’s a quick comparison to give you a high-level overview of the use case of the two Semrush plans:
Reasons To Choose Semrush Guru
- If needed, more advanced features like historical data, content marketing tools, and Looker Studio integration.
- You manage multiple websites or large-scale SEO campaigns that require higher limits on projects, keywords, and crawling.
- If you want access to multi-location and device-specific tracking to get a more comprehensive view of your online presence.
- You’re an established business, digital marketing agency, or enterprise-level organization that can leverage the increased capabilities.
Reasons To Choose Semrush Pro
- You’re a solo blogger, small business owner, or startup with a limited budget.
- You only need the core SEO, PPC, and social media marketing tools without advanced features.
- You don’t require high-volume data pull capabilities or historical data analysis.
- You manage a single website or just a few projects that fit within the lower limits of the Pro plan.
Now, let’s dive deeper into the details of each Semrush plan.
What Is The Semrush Guru Plan?
The Semrush Guru plan is a mid-tier subscription that offers expanded features and higher limits than the entry-level Pro plan. Get a detailed review of Guru plan here.
The plan is best suited for mid-size businesses, digital marketing agencies, and enterprises that need more advanced features and higher data limits to manage large-scale SEO and digital marketing campaigns.
The historical data and content marketing tools, in particular, make the Guru plan appealing for organizations that require a comprehensive view of their online presence and competitor landscape.
Semrush Guru Plan Features
- Upto 15 projects to work on
- Ability to track 1,500 keywords with daily updates
- 30,000 results per report
- 5,000 reports per day
- 300,000 pages to crawl per month
- Access to historical data dating back to January 2012
- Content Marketing Toolkit with unlimited topic research, 800 SEO content templates, and 5 plagiarism checks per month
- Looker Studio integration for custom data visualization and reporting
- Multi-location and device-specific rank tracking
- Keyword cannibalization report
- Branded PDF report templates
What Is Semrush Pro Plan?
The Semrush Pro plan is an entry-level subscription. It’s designed for solo entrepreneurs, small businesses, and startups that need a robust set of core SEO, PPC, and social media marketing tools without the more advanced features. Get a detailed review of Pro plan here.
While the Semrush Pro plan doesn’t offer the same level of advanced capabilities as the Guru plan, it still provides access to tools that can significantly enhance your digital marketing efforts, especially for small-scale operations and single-site management.
Semrush Pro Plan Features
- Upto 5 projects to work on
- Ability to track 500 keywords with daily updates
- 10,000 results per report
- 3,000 reports per day
- 100,000 pages to crawl per month
- Access to core Semrush tools for SEO, PPC, and social media marketing
- Site audits, keyword research, competitor analysis, and more
Semrush Guru vs Pro: Cost Differences
When it comes to pricing, there’s a significant difference between the Semrush Guru and Pro plans. Here’s a detailed breakdown:
| Plan | Monthly Billing | Annual Billing |
|---|---|---|
| Semrush Pro | $139.95 per month | $117.33 per month ($1,300 billed annually) |
| Semrush Guru | $249.95 per month | $208.33 per month ($2,500 billed annually) |
As you can see, the Semrush Guru plan is almost twice as expensive as the Pro plan on a monthly basis. However, if you choose to pay annually, the difference in monthly cost is reduced – $108.33 per month for Pro vs. $208.33 per month for Guru.
It’s worth noting that both Semrush plans include taxes in the listed prices, so there are no hidden fees or additional costs to consider.
Is There A Free Trial On Semrush Guru And Pro Plans?
Yes, Semrush offers a free trial period for both the Guru and Pro plans. Typically, the free trial period is 7 days only.
But, through our partnership, we can provide you with an exclusive 14-day free trial on either the Guru or Pro plan.
This allows you twice the time to test the platform and decide which plan best fits your needs. Also, you won’t need to add credit card details to claim the free trial.
Semerush Refund Policy
As a cherry on top, Semrush offers a 7-day refund policy to new users on every paid plan. That means you can subscribe to Pro or Guru plans and try all of their features without any financial risks.
Semrush Guru vs Pro: Features And Limitations
Now, let’s dive deeper into the specific features and limitations of the Semrush Guru and Pro plans:
| Feature | Semrush Pro | Semrush Guru |
|---|---|---|
| Monthly Cost | $139.95/month | $117.33/month |
| Annual Cost | $108.33/month | $208.33/month |
| Projects | 5 | 15 |
| Keywords to Track | 500 | 1,500 |
| Results per Report | 10,000 | 30,000 |
| Reports per Day | 3,000 | 5,000 |
| Pages to Crawl per Month | 100,000 | 300,000 |
| Historical Data | No | Yes |
| Content Marketing Toolkit | No | Yes |
| Looker Studio Integration | No | Yes |
Key Differences
The main differences between the Semrush Guru and Pro plans are:
- Historical Data Access: Semrush Guru provides access to historical data dating back to January 2012, while Semrush Pro only has access to live, current data.
- Content Marketing Toolkit: The Content Marketing Toolkit, which includes features like topic research, SEO content templates, and plagiarism checks, is only available with the Semrush Guru plan.
- Looker Studio Integration: Semrush Guru users can seamlessly integrate with Looker Studio, Google’s data visualization and reporting platform, to create custom, branded reports. This feature is not available with Semrush Pro.
- Limits and Capabilities: The Semrush Guru plan offers significantly higher limits for projects, keywords tracked, results per report, reports per day, and pages crawled per month compared to the Pro plan.
- Multi-Location and Device Tracking: Semrush Guru allows you to track rankings and performance across multiple locations and devices, while Semrush Pro is limited to a single target per project.
Which Semrush Plan Can Suit Your SEO Needs?
Choosing between the Semrush Guru and Pro plans ultimately depends on the scale and complexity of your SEO and digital marketing needs.
The Semrush Pro plan is likely the better choice if you’re a solo blogger, small business owner, or startup with a limited budget. It provides access to all the core SEO, PPC, and social media marketing tools you need to improve your online presence and drive results without the added cost of the more advanced features.
On the other hand, if you’re an established business, digital marketing agency, or enterprise-level organization with multiple websites or large-scale SEO campaigns, the Semrush Guru plan is worth the investment.
While selecting a Semrush subscription, it is also essential to consider your future growth plans. If you anticipate your business or SEO needs expanding soon, starting with the Semrush Guru plan is more cost-effective, as upgrading from Pro to Guru can cost you more.
Can I Upgrade To Semrush Guru From The Pro Plan?
You can definitely upgrade from the Semrush Pro plan to the Guru plan if you need access to the more advanced features and higher limits.
To do so, log into your Semrush account, cancel your current Pro subscription, and sign up for the Guru plan.
Note: Remember that when you upgrade, you won’t receive a refund for the remaining time on your Pro subscription. Instead, Semrush will credit the unused portion of your Pro plan towards the Guru subscription.
This ensures a seamless transition without losing any of the time or money you’ve already invested in the platform.
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Conclusion: Pro Plan Is better for Beginners and Guru plan is for Intermediates
The Semrush Pro plan is an excellent choice if you have just started. It provides access to all the core tools you need to improve your online presence, which is still enough for businesses to enhance their SEO efforts.
However, you can upgrade to the Guru plan anytime if you need more firepower with extended limits and access to advanced features.
Regardless of your chosen plan, I recommend you take advantage of the exclusive 14-day free trial to test the platform and see which best fits your needs. This will give you ample time to explore the features and capabilities of both the Semrush Guru and Pro plans before committing to a subscription.
Analyze your needs well and choose the best fit from these two Semrush plans!
FAQs on Semrush Guru & Pro Plans
The main difference between the Semrush Guru and Pro plans is the price access to advanced features, and higher data limits. Semrush Guru offers features like historical data, content marketing tools, Looker Studio integration, and significantly higher limits for projects, keywords, reports, and crawled pages.
Both the Semrush Guru and Pro plans pull data from the same underlying database. The key difference is the amount of data that can be accessed, with Semrush Guru offering higher limits for results per report and reports per day.
Semrush offers a free trial period for both the Guru and Pro plans. Users can claim a 14-day free trial by choosing Semrush Pro or Guru plans.
For digital marketing agencies, the Semrush Guru plan is generally the better choice. The ability to manage multiple projects and clients makes the Guru plan more suitable for the needs of a full-service digital marketing agency.
